Made by the Mountain
The transformation of Product Design through Art
I had the privilege of collaborating with Quite Franckly studio on an exceptional project called "Made by the Mountain." The captivating product visualisation exercise combined the elegance of a well-designed mountain bike with the majestic essence and power of a genuine mountain.
To bring this vision to life, I used AI to conceptualise the Art Direction and utilised Houdini to meticulously craft the intricate rock formation. Cinema 4D was used to model, texture, light, and animated the Art Gallery scene, creating an immersive experience.
Beyond its sheer beauty, the mountain bike serves a greater purpose—it is an embodiment of both form and function. It’s true calling lies in the mountains, where it finds its purpose and thrives. The inseparable connection between the mountain and the bike represents a pioneering approach to product design, one that transcends visual aesthetics and delves into the realm of storytelling and narrative-driven experiences.
If you're interested in exploring the boundaries of product design and the artistry that can emerge from the fusion of nature and technology, I invite you to delve into the world of "Made by the Mountain." Together, let's redefine what it means to create captivating products that transcend traditional boundaries and inspire meaningful connections.
I had the privilege of collaborating with Quite Franckly studio on an exceptional project called "Made by the Mountain." The captivating product visualisation exercise combined the elegance of a well-designed mountain bike with the majestic essence and power of a genuine mountain.
To bring this vision to life, I used AI to conceptualise the Art Direction and utilised Houdini to meticulously craft the intricate rock formation. Cinema 4D was used to model, texture, light, and animated the Art Gallery scene, creating an immersive experience.
Beyond its sheer beauty, the mountain bike serves a greater purpose—it is an embodiment of both form and function. It’s true calling lies in the mountains, where it finds its purpose and thrives. The inseparable connection between the mountain and the bike represents a pioneering approach to product design, one that transcends visual aesthetics and delves into the realm of storytelling and narrative-driven experiences.
If you're interested in exploring the boundaries of product design and the artistry that can emerge from the fusion of nature and technology, I invite you to delve into the world of "Made by the Mountain." Together, let's redefine what it means to create captivating products that transcend traditional boundaries and inspire meaningful connections.
